Digital Content Management and Strategy
for Web and Social
Welcome. I’m Lisa!
Whether you are managing a website or migration/upgrade project within a large enterprise, or you’re running a small business and need help with your online presence, I can help.
I’ve been a web content manager for large, regulated corporate sites for over 20 years, and I’m a small business owner, too. I can handle the heavy digital lifting for you, so you can offload the chaos and focus entirely on running your business.
Download resume (pdf) | LinkedIn
Services
I offer services for small businesses and large operations.
What can I do for your organization?
You know exactly where your business needs to go. But growing your digital presence is more complex than you thought. I can help!
Help for Smaller Businesses
Website design
Online shop setup
Social media strategy
Copywriting and content planning
Large Enterprises
Web content services for complex, multi-stakeholder website projects.
Available for contract work. Recruiters welcome.
Learn more
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Experienced, hands-on page building, and asset management for CMS, DAM, and digital content platforms such as Drupal, Frontify, Webdam, and much more.
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Stakeholder communications management, cross-functional team collaboration, content development process, and experienced with Agile processes.
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Skilled editorial review using your desired workflow and guidelines. Substantive editing for readability, brand voice, SEO/AEO frameworks, component use, metadata, and strategic linking.
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Copywriting, substantive editorial review, and strategic content planning to meet brand, subject matter expert, and user needs.
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Define and clarify taxonomy, architecture, and tagging systems.
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Establish and maintain governance, workflows, and final content QA processes.
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CMS/platform and best-practices training for your hands-on content creators. Defined documentation outlining requirements for timing, review, and best practices for their directors and extended teams.
Working with me
Simple, collaborative, and reliable
1 - Discovery & Deep Dive
We start with a conversation to map out your business goals, target audience, and the exact technical scope of your project.
2 - Flexible Roadmap
We align on a clear project plan, milestones and a target launch date. Don't worry—if your project needs shift, we adapt together.
3 - Execution & Optimization
I take over the heavy lifting on your strategy plan, site build or migration with regular updates and ongoing evaluation.
Some of nicest compliments I’ve recieved.
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I completely trust you to make content decisions on the site.
— Head of marketing
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You have a wider perspective of the site than any single team. You see the whole picture and other teams don't have that view.
— Marketing operations director
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I loved watching how your mind works!
— Global segmenting manager, after I redesigned tagging to flow funnel and intent data to the rest of marketing operations.