About
The Story Behind the Strategy
20+ years of managing digital content projects.
I’m passionate about managing content and strategy for websites with lots of moving parts and multiple content creation teams. It’s a challenge I fully embrace. I specialize in providing the content oversight, cross-functional communication, and project coordination required to ensure your web projects run smoothly, efficiently, and on schedule.
My goal has always been the same: to deliver unified site experiences that meet your business objectives while performing flawlessly across modern SEO/GEO standards, accessibility requirements, and component layouts.
Let’s talk about your projects.
My journey: From print to digital innovation
My career started as a print magazine editor at Bentley Systems. Eventually, after many marketing publication and a stint overseas, I was handed the keys to manage one of Bentley’s technical web publications—and I was instantly hooked. Soon enough, I was managing their international public websites, Bentley.com. Managing websites is fast-paced, evolutionary, and offers endless opportunities to learn new things. I had found a new passion.
When I joined the web content team at SEI, my path to learning broke wide open. The culture encouraged constant learning, and I deeply explored all the facets of the digital ecosystem that make content more successful. Over my career, I’ve mastered and deployed strategies across:
Content architecture: Brand governance, editorial structure, metadata, taxonomy, tagging, and UX principles.
Site optimization: SEO, usability, and accessibility compliance.
Project delivery: Agile frameworks, ticketing environments, change management, and workflow design.
Today, my curiosity is stronger than ever. I’m learning how to use AI tools effectively to jumpstart creativity and deliver the highest quality projects for my clients, large and small.
Beyond the screen: A human approach
I thrive when collaborating with smart, enthusiastic teams. The compliments I receive most often from my clients and colleagues are that I am warm, deeply professional, and exceptionally efficient. I love helping people create a final product they’re proud of.
I live in Southeastern Pennsylvania, where I recharge my own battery by spending time in nature. I also practice Reiki and other holistic healing modalities. In my personal life, you can usually find me exploring art, studying Feng Shui and having amazing conversations with friends old and new.
Recent projects
I help small businesses build websites and social infrastructure scaled to their resources, so they can grow their digital presence over time.
Every client has their own trajectories and challenges. I listen, visualize their workload, and create a plan they can manage even while running a business.
Pleasant View Farm Wellness Center
Website | Facebook page | Event promotion | Social media strategy
