UX Copy: Overview pages
Overview pages that clarify visitor options.
What is UX copy? UX copy is a holistic part of a website’s designed user journey, written to provide information about the sections and topics the visitor is navigating. It’s designed to help the visitor decide where to go next, appearing in navigation menus, overview page summaries, copy around links, and more. It’s crafted to be helpful and brief, while expressing the brand voice and tone.
While working on seic.com, I wrote quite a bit of UX copy. On this site, visitors must choose an audience section based on their broad market space and then begin navigating through the product and services pages. These pages were complex, and were not standardized, so each journey could look quite different from the others. Overview pages provided essential guidance.
The overview page copy reiterated and expanded on the navigation menu copy. Both included a descriptive phrase that incorporated an implied benefit, but the overview descriptions were more detailed and included an actively worded button leading to product pages.
The UX copy had to communicate a lot of indirect information:
The type of businesses we served, and the products and services we offered.
A competitive differentiator.
Clarification for any ambigous industry terminology, where one sector used a term differently than another.
Visually sleek and using a consistent voice.
Engaging—it had to convice visitors to click into product pages. (Link copy style was created by a teammate, and I quickly adopted it.)
Before crafting the copy, I first spent some time understanding the needs and challenges of our prospects, and coordinating with marketing teams for the differentiator.
It’s not just about hitting a character count. Each description shares a unified voice, descriptive phrase, and implied benefit.
Asset managers
Page copy:
Helping asset managers stay ahead of change.
Technology and outsourcing solutions built to help investment firms elevate client experience, enter new markets, launch products, and grow assets.
What we do.
Differentiate your business with an operational platform that gives you a competitive advantage.
Fund administration
Outsourced back office, fund accounting, and administration services.
Support your growth
Investment operations outsourcing
A comprehensive operational platform tailored to your business and products.
Infrastructure that fits your business
Investment manager technologies
Proprietary, integrated, leading-edge technologies that help streamline and unify your business so you can provide a first-class experience to your end clients.
Enhance client experience
Regulatory and compliance services
Global regulatory compliance services and reporting to help ease the burden for your firm.
Simplify compliance
Collective investment trust services
Capabilities spanning fund structure, administration, and ongoing trust oversight.
Advance retirement plan solutions
Managed IT services
Comprehensive offerings that strengthen cybersecurity, enhance network operations, and scale cloud infrastructure.
Secure your operations
Connect with us.
How can we help support your business?
Contact us